MARCH 2024 I DESIGN007 MAGAZINE 73
One of my great joys as
a grandfather of eight is
spending time with them at
the park. It doesn't take too
long until I'm getting stuck
on a slide that is too small for
me or on the seesaw, with me on one side
and them trying to lift me. At that point,
they learn some harsh lessons in physics
and how heavy Grandpa really is.
During DesignCon, I met with Amir Roy,
vice president of business development
for Imagineering. Amir discussed the
company's high-reliability manufactur-
ing and focus on listening to the needs
of their customers. Business is booming
and Imagineering is adding new lines to
increase capacity.
The rapid advance of
mobile technologies
has sparked an insa-
tiable demand for radio
spectrum bandwidth.
The rush to capitalize
on wider bandwidths, higher data rates, and lower
latency offered by frequency bands like 5G and
millimeter wave is evident across industries.
EMA Design Automation and Hawk
Ridge Systems entered a strategic
partnership to give customers a
full ECAD/MCAD design experi-
ence, leveraging best-in-class
tools and support for the entire
electronic product design flow.
The concept of distributed
capacitance evolved with
the introduction of multi-
layer PCBs in the 1960s
and '70s when it was real-
ized that the stacking of
multiple layers of circuits,
including ground and power, provided an opportunity
to incorporate distributed capacitance intrinsically
embedded and made possible by the built-in parallel-
ism of adjacent layers which naturally contributed to
the capacitance between them.
Embedding components into the multilayer
PCB substrate can have many benefits, includ-
ing reduced board size and improved signal
integrity. However, embedded capacitance
material (which is not really a component
but rather part of the substrate) can improve
power integrity dramatically by reducing AC
impedance and generally enhancing the per-
formance of the product. It takes up no addi-
tional space, is easy to implement (because it
is compatible with standard FR-4 processes),
and can be cost-effective.
For the latest news and information, visit PCBDesign007.com
Embedded Design: Materials Matter
Imagineering Driven
by Customer Demand
Elementary, Mr. Watson:
Know the Tradeoffs With
Embedded Designs
Beyond Design: Embedded
Capacitance Material
EMA Design Automation
and Hawk Ridge Systems
Reshape Landscape
with Full ECAD/MCAD
Convergence
Flexible Thinking: Embedded Design—
A Term With Multiple Meanings
John Watson
