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44 PCB007 MAGAZINE I JULY 2024 Feature Interview by Barry Matties I-CONNECT007 What does it take to really thrive in today's business environment? Will it require big changes, or can you make small, incremen- tal improvements? Jesse Ziomek, global sales director and product manager at DIS, Inc., a company that designs and manufactures auto- mation equipment, focuses on strategies for thriving in the PCB industry by emphasizing cost reduction through smart robotic solutions and addressing bottlenecks to optimize yields. He keys in on registration issues, clean manu- facturing processes, and advancing manufac- turing capabilities, and highlights automation and consistent manufacturing practices as cru- cial for industry growth. Barry Matties: We're talking about how to thrive in the industry, and part of that strategy is about lowering costs, an area where DIS has some new solutions. What should a bare board fabricator be thinking about if they want to thrive? Jesse Ziomek: riving seems to encompass three areas within the lay-up process. First, customers are looking to solve registration issues, which ultimately increase yields; high yields equal good profits. Second, customers want to know not only how to advance their technology but of what I'll call "clean" manu- facturing. What other tools and resources are available to break away from the conventional Thriving With New Processes and Technologies