MARCH 2025 I DESIGN007 MAGAZINE 81
During DesignCon, I met with Al Neves, founder of Wild River Technology,
and a serious fly fisherman as well. As Al explains, some engineers are
getting ahead of themselves by rushing to take on complex SI challenges
before they've mastered their foundational knowledge. Like climbers
on Mount Everest, these engineers need to spend more time getting
"acclimated" at base camp before heading for the summit.
Don't Rush: Get 'Acclimated' With Each Level of SI
For the latest news and information, visit PCBDesign007.com
I-Connect007 is excited to announce its latest
podcast series exploring technical content for the
printed circuit board/electronics manufacturing
industry. In this premiere episode, Ryan Miller of
NCAB breaks down why thermal management
is a must for PCB designers. What are the main
causes of excess heat in our designs today?
Discover New Podcast
Series on Thermal
Management—Now
Available
At DesignCon 2025, we met with Duncan
Haldane, CEO and co-founder of the
EDA software company JITX, based
in Berkeley and San Jose, California.
We asked Duncan to explain how this
software came to be, how it works, and
what this could mean for the future of
PCB design. The industry is lucky to
have young people like him who don't
know that launching an EDA company is
supposed to be difficult.
New EDA Tool Company
Embraces AI and Code
Has anyone else felt
we're doing more with
less in our industry
and we constantly
need more and better
talent? Although we
are in the middle of
what I consider the golden age of the
PCB industry in terms of innovation, we
still don't have the necessary talent to fill
positions. We need to take a serious look
at our industry, figure out how we found
ourselves in this position, and what we
can do to turn the situation around.
Elementary, Mr. Watson: From
Classroom to Career—Bridging
the Gap in PCB Design Talent
Young people should be lining up to become
PCB designers. Designers can have a lucrative
career while working on the latest technology
for products that fit on your wrist, go to Mars,
or go really fast one way and never come back.
But we have to do a better job of marketing this
as a career to high schools and colleges if we
want to see a steady stream of future designers.
The Shaughnessy Report:
Back to the Future
