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4 PCB007 MAGAZINE I JULY 2025 Though all parts of a company are essential for holistic success, it is a foundational truth that a company lives and dies by its sales. If there are no sales, the company eventually dies. In this month's issue, we're here to help you up your sales game and take your business to the next level. Sales: From Pitch to PO Featured Columns From Pitch to PO—The Sales Stack by Marcy LaRont Sales Organization From a Capital Equipment Perspective by Don Ball Featured Articles From Attraction to Action: Where Marketing Ends and Sales Begins by Brittany Martin COVID, Tough Sales, and What Made Me a Better Salesman by Daniel Beauvois Dan's Sales Guide by Dan Beaulieu Mastering the Hunter-Farmer Sales Model What Sales Organization Is Right for Your Business? How Top Salespeople Navigate Slow Times Infographic: 21 Timeless Sales Truths Companies With a CRM Are Serious About Sales 8 30 10 18 45 S h o r t s Copper Price Surge Raises Alarms for Electronics New Component Reduces Cost, Supply Chain Constraints for Fast-charging EV Batteries This AI-powered Lab Runs Itself—and Discovers New Materials 10x Faster I n E ve r y I s s u e MilAero007 PCB007 Top 10 Career Opportunities Educational Resources Advertiser Index 16 28 33 44 94 97 102 103 J U LY 2 0 2 5