Issue link: https://iconnect007.uberflip.com/i/1537616
94 PCB007 MAGAZINE I JULY 2025 4 3 1 2 5 P C B 0 07 TO P 1 0 C h e c k o u t t h e s e h i g h l i g h t s f r o m P C B 0 0 7 . c o m Seeing a Future in Mexico Alejandro Hernández, the undersecretary for investment promotion in Guanajuato, is invit- ing electronics-related companies seeking long-term investment in a centrally located area with access to highways, railways, and ports. Gua- najuato has the sixth-largest GDP in Mexico and is the country's fastest-growing manufacturing state. The state is home to manufacturing plants for five of the world's top automakers, three tire plants, a recent $12 million investment from a PCBA provider, and an $18 million expansion by a global automotive electronics supplier. Webinar Review: A Global Trade and Economy in Flux In a July 8 webinar, Global Electronics Association Chief Economist Shawn DuBravac provided a com- prehensive analysis of the evolving international trade environment, its implications for inflation, monetary policy, and labor dynamics, and a sober assessment of market valuations. In "Navigating a Shifting Landscape," DuBravac painted a picture of a global economy in flux, where shifting trade alli- ances and tariff structures are redrawing the sup- ply chain map and influencing the broader eco- nomic landscape, while also conveying an overall bullish market outlook. Dan's Biz Bookshelf: 'Dream First, Details Later' If you have brilliant ideas but get stuck overthinking, then Dream First, Details Later: How to Quit Over- thinking & Make it Happen! by Ellen Marie Bennett is the book for you. This high-energy, no-nonsense guide is what entrepre- neurs, creatives, and go- getters need to break free from analysis paralysis. Bennett, the founder of the culinary workwear brand Hedley & Bennett, shares her compelling journey from a scrappy, idea-filled dreamer to a thriving business owner. Tariffs: Hope for the Best, Plan for the Worst Paul Krugman received the Nobel Prize for Economics in 2008 for his work in economic geography and identifying international trade patterns. In April, he told the Goldman Sachs Exchanges podcast 1 , "The secret sauce of the Trump tariffs is that they are extremely uncer- tain. Nobody knows what they will be. Nobody knows what comes next. Now, if you're a busi- ness trying to make plans, would you want to invest under those conditions?" The Big Picture: Our Big 'Why' in the Age of AI With advanced technology, Tesla, Google, Microsoft, and OpenAI can quickly transform life as we know it. Several notable artificial intelligence (AI) studies, including the 2024 McKinsey Global Survey on AI, have offered insights into AI's adoption, impact, and trajectory. The McKinsey study revealed that AI adoption continues to grow, with 50% of respondents reporting using AI in at least one busi- ness area. Other key findings were: The average number of AI capabilities used by organizations dou- bled from 1.9 in 2018 to 3.8 in 2024.