Issue link: https://iconnect007.uberflip.com/i/1537616
F E AT U R E A RT I C L E by B r i t ta ny M a r t i n , I - C O N N ECT 0 07 Attraction to Action: Where Marketing Ends and Sales Begins B efore a PO hits the system, marketing has already done a lot of heavy lifting. In fact, without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to suc- cess? Understanding how market- ing leads to sales. Many people think marketing and sales are the same, but while they're closely connected, they play distinct roles: marketing gen- erates demand, and sales converts it. I-Connect007 helps bridge that gap by keeping our customers visible and relevant through- out the buyer's journey. With targeted content, industry reach, and consistent engagement, we make sure your message reaches the right people, so when they're ready to buy, your sales team is closing warm leads, not starting from scratch. Using a battlefield analogy (because surviving and thriving in today's market feels like a battle!), marketing leads the charge in 10 PCB007 MAGAZINE I JULY 2025