Issue link: https://iconnect007.uberflip.com/i/1537616
JULY 2025 I PCB007 MAGAZINE 9 forced to make some cold calls and do a live-in- person customer presentation at least once in their careers to better understand this quirky, unique group of contributors, who, when good at their jobs, give the rest of us job security. In this month's issue of PCB007 Magazine, we explore the nature of the sales process. Before the first PO is ever received, so much preparation, work, and time have already taken place. What should the sales process look like in its best iteration? How can your prowess, your sales team, and your sales pro- cess ultimately achieve better results? I know you'll enjoy a collection of articles included from our resident sales expert and friend Dan Beaulieu, whose 40 years of experience in the field has guided and created strong, effective sales teams. Also included are expert voices from Daniel Beauvois, owner of the component store, and Brittany Martin, the digital marketing manager at I-Connect007. From cold calling, to the impor- tance of having a CRM, to the inextricableand very different roles of marketing and sales, to how to approach a down market, this issue provides PCB sales professionals and business owners with a practical, applicable sales guide to help you gain insight and skill to up your sales game. Sustainability takes a spotlight in this issue as well. It starts with an interview with Kelly Scanlon and Corey Dehmey, who talk about the partner- ship between the Global Electronics Association and SERI, and an upcoming summit that focuses on so much more than the traditional mindset of M A RCY 'S M U S I N G S "reduce, reuse, recycle." New contributor, Lynn Bergeson, shares an article covering the need for businesses to better leverage chemical data, and Happy Holden breaks down sustainability in elec- tronics manufacturing based on his attendance at the recent INEMI conference. MKS' Atotech revisits its IPC APEX EXPO 2025 technical paper on the critical role of vertical plat- ing, MacDermid Alpha discusses direct metalliza- tion, and our regular columnists cover a range of topics, including how a sales organization looks when you are an equipment supplier. In a contin- uation of last month's discussion, Schmoll's Kurt Palmer outlines the various inner layer alignment methods currently used in PCB fabrication, and Shane Whiteside recounts PCBAA's fourth annual meeting in Washington, D.C. and the ongoing work toward achieving acknowledgements for all parts of the manufacturing supply chain and tariff exemptions in the U.S. Grab a cool lemonade and dive into the July issue of PCB007 Magazine. PCB007 Marcy LaRont is the managing editor of PCB007 Magazine and executive director of IPC Publishing Group. Marcy started her career in PCBs in 1993 and brings a wide array of business experience and perspective to I-Connect007. To contact Marcy, click here.