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22 PCB007 MAGAZINE I JULY 2025 I N T E RV I E W by M a rcy La Ro nt , I - C o n n e ct 0 07 Beyond Recycling: Reshaping Sustainability in Electronics E nvironmental sustainability, especially for car- bon-intensive industries like electronics man- ufacturing, means businesses are often plagued with various reporting requirements that don't nec- essarily address the root problem. To that end, SERI and the Global Electronics Association are teaming up to reshape sustainability in electronics. In this interview, Kelly Scanlon, lead sustainability strategist for the Association, and Corey Dehmey, CEO of SERI, discuss how their connection at last year's eSummit has evolved into a powerful collaboration focused on circularity— not just reducing waste but rethinking it entirely. With the next eSummit in September 2025, both groups are leading the charge toward a more sus- tainable, tech-driven future for the industry. Marcy LaRont: Kelly, let's first talk about Evolve, a new initiative powered by the Global Electronics Association. How does it address sustainability for electronics? Kelly Scanlon: Evolve is a brand, a resource hub, and even a strategy. The electronics indus- try is undergoing constant change and contin- ual improvement. We've developed Evolve as the go-to resource for everything related to electron- ▼ C o rey D e h m ey p re s e nt i n g at f i rst e S u m m i t , 2 0 24.