Issue link: https://iconnect007.uberflip.com/i/1537616
52 PCB007 MAGAZINE I JULY 2025 Anyone can look like a hero when the econo- my's booming, the factory's full, and customers are flush. But what kind of salesperson are you (or your staff) when the phones go quiet, your inbox is full of nothing but spam, your top account hasn't placed an order in weeks, and everyone starts tightening their belts? That is when real salespeo- ple stand up. The amateurs and the unskilled blame the mar- ket. They sulk, slow down, and sit around, waiting for the storm to pass. They might even start pol- ishing their resumés. But sales professionals lean in and work harder. They see a slow period as an opportunity. How Top Salespeople Navigate Slow Times 1. Plan, Don't Panic Great salespeople don't let emotions steer the wheel, or panic when the pipeline dries up for a month or two. Instead, they go into diagnostic mode. • They ask smart questions. Is this a seasonal dip or something more? Which industries are being hit hard and which ones aren't? What have I done in the past during slow spells that worked? • They build a plan. It's not a wish or a hope that things pick up, but a plan that is thought through and executable.