Issue link: https://iconnect007.uberflip.com/i/1537616
60 PCB007 MAGAZINE I JULY 2025 9. "But my team won't use it." A good CRM should be easy to use, mobile-friendly, and part of the daily workflow. If your team refuses to use the tool you've invested in to help them do their jobs better (and help the company gain more revenue), then you don't have a sales team, but rather a group of cowboys riding in different direc- tions. It may be time to make some changes. Of course, getting any team to use new tools requires leadership. You have to train and support them, and then hold them accountable. You can't simply throw software at them and hope it sticks. It takes some work, but the payoff is enormous. Companies that think they're "too small" for a CRM are the ones who need it the most. When you're small, every relationship counts. You can't afford to let one opportunity slip through the cracks. Choosing the Right CRM There is no one-size-fits-all CRM. Some compa- nies do well with simpler CRM tools like HubSpot or Zoho, while others need something more robust like Salesforce or Pipedrive. There are plenty of industry-specific CRMs to choose from. Start simple. These are some things you'll need: • Contact tracking • Task reminders • Sales pipeline management • Email integration • Reporting and dashboards • User buy-in Don't let the perfect CRM become the enemy of the good CRM. Pick something, start using it, and build from there. CRM = Commitment Sales is the lifeblood of your company, so manag- ing your customer relationships with excellence isn't optional. It's your edge, strategy, and survival. In 2025 and beyond, companies that track, measure, and follow up will beat those that just "try harder." The companies that win are the ones that remember every conversation, follow every lead, and never let an opportunity die quietly in an inbox. That's not software. That's people using the right software.