IPC International Community magazine an association member publication
Issue link: https://iconnect007.uberflip.com/i/1537730
C O M M U N I T Y M A G A Z I N E 6 4 S U M M E R 2 0 2 5 B I T S & B Y T E S It underscores the importance of IPC Days. "That's why I'm on the news; you see me everywhere," she says. "It's important to make sure that everyone knows what the Association is." Having a Mexican Pavilion at APEX EXPO was just another step in a busy year of working to promote the Global Electronics Association in Mexico. "We invited three governments to the show to try and do something groundbreaking," Lorena says. "They had their own booths and a meeting area. We set up interviews for them with many companies. One official was interviewed for Community Magazine. We wanted them to see and speak about how their game is changing because of the Global Electronics Association. It's how our training helps everyone in the industry." Seeing a Future in Mexico By Michelle Te The Global Electronics Association (formerly known as IPC) has been instrumental in fostering a partnership with Guanajuato, a state north of Mexico City with 12 industrial clusters and close to 150 companies involved in electronics. This past spring, Alejandro Hernández, the undersecretary for invest- ment promotion in Guanajuato, attended IPC APEX EXPO 2025 at the invitation of Lorena Villanueva, where he met with several companies to discuss the opportunities available in Mexico. He is inviting elec- tronics-related companies seeking long-term investment in a centrally located area with access to highways, rail- ways, and ports. Guanajuato has the sixth-largest GDP in Mexico and is the country's fastest-growing manufacturing state. It blends its agricultural heritage with a modern industrial identity. The state is home to manufactur- ing plants for five of the world's top automakers, three tire plants, a recent $12 million investment from a PCBA provider, and an $18 million expansion by a global automotive electronics supplier. In this interview, Alejandro emphasizes that his state is open for business, highlighting the role of local training centers, strategic partnerships, and government incentives. Despite recent volatility in tariffs and trade agreements with the United States, he remains optimistic that working with Mexico offers a stronger export supply chain, a broader talent pool, and new opportunities for growth. Read Alejandro's interview here