Issue link: https://iconnect007.uberflip.com/i/1536435
8 PCB007 MAGAZINE I JUNE 2025 Marcy's Musings Feature Column by Marcy LaRont, I-CONNECT007 The Hole Truth: Via Integrity in an HDI World is month, we're talking about "the hole truth," namely, via reliability in an HDI world. As I contemplated what it takes to get the "per- fect" via, it got me thinking about what it takes to create the "perfect" magazine issue. Just as via reliability requires a series of essential steps, so does the process of putting a magazine together. From the drilled hole to registration across multiple sequential lamina- tion cycles, to the quality of your copper plat- ing, fabricators aim for quality and reliability— the first time, and every time. It's the same with our magazines. From the initial brainstorming to reaching out to con- tributors to writing, editing, and layout, we aim for a perfect issue every time. We also aim for a cover image that, while it might some- times seem playful or even bizarre, accurately portrays the whole story. I'd like to give some well-deserved kudos to Shelly Stein, our art director. Her talent and creativity can be seen in the carefully selected images throughout each issue. is is nowhere more apparent than on our covers. She helps us visualize oen intangible concepts, giv- ing life, interest, and appeal to the important topics we're writing about. (Round of virtual applause, please.) While Shelly is an integral component of the entire process, every step is vital. ere isn't one more important than another. Such is the case with via reliability. What do you con- sider in your processes? Is it time to rethink the cross-section as a primary test and measure-