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IPC COMMUNITY 70 SPRING 2025 T he fast pace of innovation in the electronics manufacturing industry means business own- ers must continuously adapt their processes and capabilities to meet changing customer demands and market trends. To that end, IPC has hired Thiago Guimaraes as the new director of Industry Intel- ligence. In this interview, Thiago shares key goals and objectives that could revolutionize the industry as he helps stakeholders navigate industry trends and challenges. Thiago's goals include devel- oping comprehensive regional and global reports, focusing on specific verticals like automotive and medical, and addressing tech- nology-oriented topics such as advanced packaging, Industry 4.0, automation, and AI. Thiago, could you share a bit about your background and how it led you to IPC? Thiago Guimaraes: My back- ground is a mix of aca- demic and market research, client management, and business strategy. I started my career as a research analyst, where I was often challenged to not just analyze data but to answer the crit- ical "so what" question—translating findings into actionable insights. My work was industry agnostic, spanning, among others, gaming, consumer tech, and building mate- rials. As my career progressed, I found myself focusing more on industrial manufacturing—the technologies that are behind the products we use every day but often don't think about. Many of my clients were in the middle of the value chain, making com- INDUSTRY INTELLIGENCE Meet Thiago Guimaraes IPC's new visionary director of industry intelligence driving the future of electronics manufacturing By Chris Mitchell, Vice President, IPC Global Government Relations Thiago Guimaraes Chris Mitchell

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